A little over a year ago, my agent approached me with an opportunity to develop some characters for
the Hyland’s 4 Kids line. I was told that I would have to compete with other artist for the job. I find that this is common with many of my bigger project opportunities.
When I first started the project, My test was to create 2 animal characters (a cheetah and a penguin) along with 2 kid characters in my highly rendered technique.
I was told they wanted to explore both options to see which direction to take. I was so excited to hear I was the artist chosen to finish the project and have my characters represent Hyland's Inc.
As for the winning character, they chose the boy with the stuffed teddy bear. They felt that these characters related more with Moms (their main consumer) compared to the cheetah and penguin characters.
Hyland’s has graciously given me the approval to post the 2 animal characters that were not choose for this project. What you see above is exactly how I presented the final artwork to them.
If you would like to find out more about the Hyland’s 4 Kids line and/or explore some of the fun activity pages featuring my characters, chek out their site here.
I really had a great time working on this project and hope that I have more opportunities like this come my way in the future.