As part of my job, I get the opportunity to created what American Greetings calls "innovation" or "up front art." What this means is, that I can create greeting card illustrations with little to no direction. Yeah! Artistic Freedom!!!
However, sometime the coolest stuff never gets used. And everyone outside of American Greetings will never get to see it. There are many of these pieces, I would love to post but, until they are used in product, they will not see the light of day.
This design however, is not one of those.
My idea was to create a kids design that used one of my favorite monsters, The Creature from the Black Lagoon. It is a monster that is rarely illustrated here at American Greetings and I have been dying to have the opportunity to work on it. I chose my highly rendered technique. It takes a lot longer to create the artwork using this technique but, I love it. I have been trying to get better at understanding of dramatic lighting in my work and this was the perfect opportunity. Overall, I am really happy with how everything turned out. I used Adobe Photoshop CS5 to create this piece but, did not use any of 3d features. I have been working with the 3d capabilities in Photoshop but, because of their limitations I haven't created anything with it yet.